Madinah UNESCO Creative City of Gastronomy Candidature

Founded in 2004, the UNESCO Creative Cities Network (UCCN) promotes international collaboration among cities that prioritize culture and creativity as key drivers of sustainable development. This global network showcases how creative industries, including gastronomy, contribute to innovation, cultural exchange, and economic growth.

Why Madinah is Pursuing UNESCO Creative City Status

Madinah’s rich gastronomy reflects its abundant natural resources, centuries of agricultural heritage, and a legacy of cultural exchange. As a crossroads of civilizations and a destination welcoming over 14 million visitors in 2023, Madinah’s culinary traditions combine local staples with global influences. By fostering economic growth, inclusivity, and sustainable agriculture, Madinah aligns its gastronomy initiatives with Saudi Arabia’s Vision 2030. 

The city’s UNESCO Creative City of Gastronomy candidature underscores its commitment to creating a resilient, vibrant, and culturally diverse community where tradition and innovation thrive together.

Madinah’s Vision for Gastronomy and Sustainable Development

Madinah’s vision for becoming a UNESCO Creative City of Gastronomy aligns with global initiatives, including MUNDIACULT’s mission to recognize culture as a “global public good.” The 2024 Region Development Authority report presents a forward-thinking strategy to position Madinah as a global leader in sustainability, resilience, inclusivity, and innovation, while celebrating its rich culinary heritage.

Strategic Areas of Madinah’s Action Plan for Gastronomy

Madinah is strengthening its gastronomy value chain through transformative initiatives like the $7 billion Knowledge Economic City (KEC), which fosters entrepreneurship by providing dedicated spaces for small and medium-sized enterprises. Programs like the Saudi Reef initiative have revitalized rural economies, supporting over 10,500 individuals in sectors such as honey production and tourism. These efforts have driven a 41% increase in honey production since 2020, reflecting Madinah’s commitment to sustainable development and community-based growth.

Madinah is undergoing a dynamic urban transformation, emphasizing sustainability and social inclusion. The Environmental Rehabilitation Project of Wadi al-Aqiq has reshaped public spaces with pedestrian-friendly pathways, cycling routes, and green areas for recreation and sustainable food production. The 1,600-meter shaded walkway, lined with trees and palms, promotes natural cooling, healthy lifestyles, and community engagement. This initiative highlights Medina’s ability to integrate environmental preservation with modern urban development.

Efficient water management is a cornerstone of Madinah’s sustainability strategy. The Saudi Good Agricultural Practices (S.G.A.P.) initiative tackles water scarcity by certifying agricultural practices that maximize water efficiency. This program is essential for adapting to Madinah’s arid climate, ensuring sustainable water resources for households, businesses, and agriculture, and supporting long-term environmental resilience.

Madinah prioritizes social inclusivity and empowerment, with a focus on supporting vulnerable groups and advancing gender equality. Initiatives like the Reef program and Social Development Bank provide resources for economic upliftment, while projects such as the Alayniah Market highlight women’s contributions to the souvenir sector. Institutions like the Al-Madinah Institute of Leadership and Entrepreneurship (MILE) and the Chamber of Commerce promote innovation and entrepreneurship, solidifying Madinah’s commitment to a dynamic and inclusive economy.

Education forms the backbone of Madinah’s sustainable growth strategy. Universities such as Prince Muqrin University, Taibah University, and the Ajwati Academy cultivate future leaders in sustainable food production, hospitality, and culinary innovation. By combining advanced technologies with inclusive educational models, Madinah equips its community to excel in showcasing its rich culinary creativity on the global stage.

Contributions to Achieving the Objectives of the Network : the Madinah UNESCO Creative City Candidature Projects

Support Madinah’s UNESCO Creative City Candidature

Support Madinah’s journey to becoming a UNESCO Creative City of Gastronomy. Discover how you can contribute to this transformative initiative and help celebrate Madinah’s rich culinary heritage and innovative future.